David Kennedy
VP Brand & Sponsorship
Bell Canada
David began his career in advertising, spending seventeen years at Leo Burnett Toronto. He joined as an Account Executive in 2000 and worked his way up to President before joining the Bell Mobility Marcom team as VP in 2018. During his years at Leo he worked on a range of award-winning accounts including Visa Canada, IKEA, LCBO, The Score Television Network, Kraft-Heinz and Bell. David has been in the VP Brand & Sponsorship role at Bell since 2021, leading a portfolio that includes Bell for Better, Bell Let’s Talk, the Bell Market Knowledge Centre and national sponsorships.
Schedule
20 mins
St. Lawrence Centre for the Arts - Jane Mallett Theatre
Game Changers: Unveiling the Synergy Between Corporations and Esports Teams
Dive into the thrilling world of esports and explore the symbiotic relationship between corporations and esports teams. This talk will unravel the intricacies of sponsoring esports teams, from initiation to execution, shedding light on the benefits for corporations in this booming industry. Whether you’re a corporation seeking to venture into esports or an esports enthusiast curious about the business behind the games, this session promises invaluable insights into the business of esports sponsorships.
