Founder + CEO
Rebelstork is founded and led by millennial mom, Emily Hosie, who has a track record of effecting industry-shifting growth and success in the retail space. She began her career as the Women’s Trend Buyer at Holt Renfrew and moved onto becoming the Senior Buyer in Women’s Contemporary at Saks Fifth Avenue in NYC. While there, the opportunity to learn the Off-Price business model presented itself and Emily played a very prominent role in the growth of Saks Off Fifth across North America and online. She held multiple progressive roles, including Vice President/DMM of Women’s Contemporary, as well as Vice President/DMM of Ladies Product Development. After six years, Emily moved back to her home city of Toronto to join the Canadian Division of the TJX Companies (Winners, Marshalls, Homesense), where she served as a Vice President of Merchandising.
After becoming pregnant, Emily recognized a huge void in a baby retail market ripe for innovation, and a legacy industry in need of an update. She envisioned an ecosystem that enabled the frictionless movement of Overstock, Open Box (store returns) & quality used baby gear. She built an AI- powered platform that connects brands and retailers with parents across North America. In just four short years, Emily has brought her vision to life providing brands and retailers the technology solution and selling platform to participate in the recommence economy- keeping baby gear out of landfills and instead in the homes of conscious consumers. Rebelstork has saved over 150,000 pieces of baby gear from ending up in landfill and it just getting started!
Avoiding the Landfill: Where Profitability and Sustainability Meet
The idea of a sustainable company is attractive but how do you build one while ensuring profitability? Join us as we showcase two profitable business models built for the conscientious consumer with environmental health at the forefront of their mission. From combating 58% Canada’s annual food waste to working with the largest baby gear brands and mass retailers to divert baby gear returns away from landfills and into the homes of parents across North America, these two companies have taken sustainability and profitability to a new level.