Joanna Griffiths

Founder and President


Joanna Griffiths is the Founder and President of Knix and Kt by Knix the direct-to-consumer intimate apparel brands reinventing intimates for real life. Since launching the company in 2013, Joanna has built Knix into one of the fastest-growing intimate apparel brands globally. Through a focus on impact work and product innovation the brand is on a mission to empower people to be unapologetically free.

Joanna holds multiple patents and helped invent the leakproof underwear category which is pacing to become a billion dollar category and has changed the lives of millions of people around the world.

Joanna broke the Canadian record for the largest publicly disclosed sale of a private company by a female founder when Swedish health and hygiene Giant Essity purchased 80% of Knix valuing the company at just over half a billion dollars. Always one to push for greater change when asked about the record Joanna said she “hopes it is a title she holds for a short period of time and can’t wait to cheer on whoever holds it next.”

Joanna’s long list of accolades includes being named Waterstone’s Most Admired CEO and an AdWeek Women Trailblazer. Recently she was named the national winner for EY’s Entrepreneur of the Year Award and will go on to represent Canada for the global title in June. Joanna holds an MBA with Distinction from INSEAD, sits on the board of Futurpreneur Canada and released her first book “Life After Birth” via globally renowned publisher Rizzoli in 2021.


thursday – 10:50am Main Stage

Time Icon 25 mins

Location Icon Meridian Hall - Main Stage

Building an Empire: Scaling to Success

Joanna Griffiths shares key takeaways from scaling Knix into one of the most successful and prolific mission-driven brands of the digital era. Joanna’s deep experience and personalized approach to this talk will touch not only on mindset, but also how to allow yourself to change your mind. Her story and journey is guaranteed to make you laugh (and maybe make you cry).