Joanna Griffiths

Founder and President

Knix

Joanna Griffiths is the Founder and President of Knix and Kt by Knix the direct-to-consumer intimate apparel brands reinventing intimates for real life. Since launching the company in 2013, Joanna has built Knix into one of the fastest-growing intimate apparel brands globally. Through a focus on impact work and product innovation the brand is on a mission to empower people to be unapologetically free.

Joanna holds multiple patents and helped invent the leakproof underwear category which is pacing to become a billion dollar category and has changed the lives of millions of people around the world.

Joanna broke the Canadian record for the largest publicly disclosed sale of a private company by a female founder when Swedish health and hygiene Giant Essity purchased 80% of Knix valuing the company at just over half a billion dollars. Always one to push for greater change when asked about the record Joanna said she “hopes it is a title she holds for a short period of time and can’t wait to cheer on whoever holds it next.”

Joanna’s long list of accolades includes being named Waterstone’s Most Admired CEO and an AdWeek Women Trailblazer. Recently she was named the national winner for EY’s Entrepreneur of the Year Award and will go on to represent Canada for the global title in June. Joanna holds an MBA with Distinction from INSEAD, sits on the board of Futurpreneur Canada and released her first book “Life After Birth” via globally renowned publisher Rizzoli in 2021.