Sasha Krstic


Mastercard Canada

Sasha is responsible for all aspects of Mastercard’s Canadian operations, and leads the regional strategy to continue growing Mastercard’s brand and business in Canada.

Since joining Mastercard in 2004, Sasha has held leadership roles in key regions across the globe. Most recently, she was executive vice president of Services for Asia-Pacific, and she was the head of the Nordic and Baltic division, where she oversaw eight diverse markets and was responsible for developing and executing Mastercard’s strategy to grow the business and deliver innovative payment experiences for consumers and merchants.

Sasha graduated from the University of Alberta with a Bachelor of Arts in Native Studies and has an International Master of Business Administration from the Schulich School of Business at York University. She is passionate about bringing the best out of colleagues, partners and customers; advancing opportunities for women; and most importantly, of living and leading with authenticity.


thursday – 02:10pm Main Stage Equality

Time Icon 20 mins

Location Icon Meridian Hall - Main Stage

Indigenous Entrepreneurship & Economic Reconciliation

Indigenous peoples in Canada represent one of the nation’s fast-growing, and youngest, populations and contributed almost $50 billion to Canada’s economy in 2020. If governments and corporations made changes to their policies and business practices, to be more inclusive by removing barriers and roadblocks, that number could double. In this conversation Sasha Krstic, Jenn Harper and Carol Anne Hilton discuss the current status of economic reconciliation in Canada. How Indigenous businesses can better adapt to technologies? And what lessons can we learn from the global ecosystem that will ultimately help create an environment in which Indigenous businesses and entrepreneurs can thrive?