Alison Cox

Alison Cox

Distinguished Designer (Partner)

IBM

Alison is a Distinguished Designer at IBM. She has over 25 years of experience in leading Customer Experience and digital strategy transformation and is an Enterprise Design Thinking Leader. Alison has been leading clients through experience based transformations leveraging Service Design to reimagine User Journeys, redefining processes and identifying back office enablers (enterprise architecture and data). Alison’s craft is in using service design to drive digital transformation.

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