April Fong
Executive Editor
The Logic
April Fong is Executive Editor of The Logic, Canada’s business and tech newsroom. She was previously Senior Digital Producer at BNN Bloomberg, where she oversaw the editorial content of its digital platforms. Prior to that, she was a digital producer at the Financial Post and an editor at China Economic Review in Shanghai. April is passionate about business journalism and has taught Business Reporting at her alma mater, Carleton University’s School of Journalism and Communication.
Schedule
25 mins
St. Lawrence Centre for the Arts - Bluma Appel Theatre
Building Brand Loyalty: Crafting Products that Users Never Leave
Attracting new users is not easy, and retaining users who return to your product every day can be just even more challenging. Join our panellists as they chat all things product development, customer engagement and the ongoing work of driving long-term user retention in a competitive tech landscape and attention economy. Learn strategies to design compelling products that keep users coming back for more.
