Brett Willms

Brett Willms

CEO & Co-Founder

Laetro

Brett Willms is the Co-Founder and CEO of Laetro, the responsible AI platform and creative community. With over 20 years of experience as an entrepreneur, inventor, and executive, Brett is a leader in the tech and creative industries.

Prior to founding Laetro in 2020, Brett held leadership roles at Google, Indeed, and Gusto. Originally from Canada, he’s a graduate of the Ivey Business School at Western University.

Schedule


wednesday – 10:40am AI

Time Icon 20 mins

Location Icon St. Lawrence Centre for the Arts - Bluma Appel Theatre

Worth a Thousand Words: Artist's Rights and Generative AI

With a cleverly constructed prompt and a click of a button, we can now bring our imagination to life. But there’s more to it than just a smart algorithm. The data fueling these AI models matters, and so does who it belongs to. As Creative Computing takes on new meanings, we need to make sure the artists who’ve honed their craft over the years are protected. In this session, we’ll dive into how we can safeguard artists’ rights in the age of generative AI, exploring the legal, ethical, and technical strategies needed to ensure creators get the recognition and compensation they deserve.