Erin Bury
Co-Founder & CEO
Willful
Erin Bury is one of Canada’s top entrepreneurs, an active startup advisor. and a former marketer and technology journalist. She is the co-founder and CEO at online estate planning platform Willful, where she drives the company’s mission to ensure every Canadian has a will. Erin secured a deal for the company on TV’s Dragons’ Den in December 2021. Erin is also a board member for Save the Children Canada. She lives in Prince Edward County, Ontario with her husband and two young daughters.
Schedule
25 mins
St. Lawrence Centre for the Arts - Bluma Appel Theatre
Past Meets Future: The Evolution of Traditional Products in a Digital Age
Buying a car, writing your will or reading the latest bestseller used to be tasks that no one would attempt digitally, but with new technology these are just a click away. These leaders will discuss the strategies to make traditional users take that first digital step. Learn how building innovative products, discovering novel business models, and even influencing legislation, can transform how you obtain your next customers
