
Erin Bury
Co-Founder & CEO
Willful
Erin Bury is one of Canada’s top entrepreneurs, an active startup advisor. and a former marketer and technology journalist. She is the co-founder and CEO at online estate planning platform Willful, where she drives the company’s mission to ensure every Canadian has a will. Erin secured a deal for the company on TV’s Dragons’ Den in December 2021. Erin is also a board member for Save the Children Canada. She lives in Prince Edward County, Ontario with her husband and two young daughters.