Erin Elofsen
VP, Canada and APAC
Erin is VP of the APAC and CA region at Pinterest. She is passionate about partnering with local business leaders to discover how Pinterest can help them meet their ambitious business goals. Erin plays a critical role in Pinterest’s International monetization strategy. Erin was formerly the national lead for the Financial Services, Technology and Media, and Travel and Tourism verticals. Prior to Facebook, Erin led Microsoft’s partnership with BMO Financial Group.
Schedule
25 mins
St. Lawrence Centre for the Arts - Bluma Appel Theatre
Building Brand Loyalty: Crafting Products that Users Never Leave
Attracting new users is not easy, and retaining users who return to your product every day can be just even more challenging. Join our panellists as they chat all things product development, customer engagement and the ongoing work of driving long-term user retention in a competitive tech landscape and attention economy. Learn strategies to design compelling products that keep users coming back for more.
