Jayna Hefford
Senior Vice President, Hockey Operations
PWHL (Professional Women's Hockey League)
Jayna Hefford is Senior Vice President, Hockey Operations for the PWHL and was instrumental in the league’s historic formation. She is one of the most decorated Canadian Olympians of all-time; having won 4 gold medals at the Winter Olympics, 7 gold medals at the World Championships, and titles in the NWHL and CWHL. In 2018, she was inducted into the Hockey Hall of Fame and in 2019, she was named an Order of Hockey in Canada recipient and a member of Canada’s Sports Hall of Fame.
Schedule
25 mins
Meridian Hall - Main Stage
Whole New Game: The Rise of Women's Sports
Women’s sports are not just having a moment… women’s sports have arrived. This year alone, women’s elite sports will generate over $1 billion in revenue, a 300% valuation increase since 2021. Teresa and Jayna sit down with Kayla Grey for a look at the world’s fastest growing sports industry. From growing leagues and franchises to building a winning organizational culture from the ground up… gear what it takes to cultivate audiences and compete in both the arena and global market.
