Lauren Arnold
Co-Founder
Category Communications
Lauren is a leader in Canada’s technology ecosystem, with a specialization in fintech. Having worked with some of Canada’s fastest growing startups and scaleups, Lauren is passionate about elevating the profiles of the founders who are shaping the future. She is also Co-Chair for #Tech+Biz4SickKids.
Schedule
50 mins
Meridian Hall - Castle Point Numa Lounge
PR 201 For Tech Founders: Building Your PR Funnel
Go beyond the 101 foundations of Public Relations. This masterclass will advise founders where PR should fit within their marketing funnel, how to develop meaningful relationships with media, and what a founder’s role is in PR. Lauren and Rachael will share case studies of Canadian founders that have used PR as a growth strategy and the Do’s and Don’ts when it comes to PR.
