Michael Abramsky
Executive in Residence
MaRS Discovery District
Executive In Residence @ MaRS Discovery District advising B2B Ventures on accelerating/overcoming Scale, Demand Generation and Pricing Challenges. Former 2-time Tech CEO ( Argus Software AIF.TO). Was a Ranked Wall St/Bay St Equity Analyst at RBC Capital Markets covering tech, including Apple & RIM and Enterprise Software. Also a Startup Mentor at CDL (Creative Destruction Lab) and member of Peerscale. I once played Carnegie Hall (MIT Symphony).
Schedule
50 mins
Meridian Hall - Castle Point Numa Lounge
Getting to Yes: Selling To Enterprise Customers in a Tough Economy
In today’s tough economy, IT budgets are tightening, decision-making is slowing, and every dollar spent is under scrutiny, making enterprise sales tougher than ever. In this masterclass, you’ll discover how to supercharge your value proposition to attract the right enterprise customers and propel sales cycles. You’ll hear an entrepreneur’s experience with this approach, including how they crafted a powerful ROI narrative, and differentiated their company from competitors.
