Parisa Durrani
Co-founder
BASMA Beauty
Parisa Durrani is the co-founder of BASMA Beauty, where she leads Brand Marketing and Customer Experience for one of Sephora’s fastest-growing complexion brands. Prior to BASMA, she headed up strategy for a tech agency, worked as a marketing strategist for the Chicago Bulls, and was an associate producer for the Canadian Broadcasting Corporation (CBC).
Schedule
25 mins
St. Lawrence Centre for the Arts - Jane Mallett Theatre
Beauty in the Big Leagues: Founders Redefining the Industry
The beauty industry has long struggled with inclusivity, but BIPOC founders are now breaking barriers and redefining the landscape. This session will explore how entrepreneurs can enter and thrive in the beauty sector, sharing strategies for overcoming challenges and amplifying their unique perspectives. By fostering innovation, challenging industry standards, and embracing diverse cultural expressions, these founders are creating more equitable opportunities and transforming beauty into a space that truly reflects everyone.
