Rachael D’Amore
Senior Director
Category Communications
Rachael D’Amore is the Senior Director at Category Communications. With nearly a decade of experience in mainstream media at outlets like VICE, CP24, CTV, and Global News, she’s been nominated for multiple RTDNA awards. Now in PR, Rachael has supported and managed major clients in tech, AI, B2B, and sustainability in leveling up brand awareness and founder thought leadership through meaningful communications strategies and speaker training.
Schedule
50 mins
Meridian Hall - Castle Point Numa Lounge
PR 201 For Tech Founders: Building Your PR Funnel
Go beyond the 101 foundations of Public Relations. This masterclass will advise founders where PR should fit within their marketing funnel, how to develop meaningful relationships with media, and what a founder’s role is in PR. Lauren and Rachael will share case studies of Canadian founders that have used PR as a growth strategy and the Do’s and Don’ts when it comes to PR.
