Avni Shah
Associate Professor of Marketing
University of Toronto
Avni Shah is an Associate Professor of Marketing at the University of Toronto, with appointments at the Rotman School of Management and Munk School of Global Affairs. Her research examines consumer financial decision making, focusing on the psychology of spending, saving, and investing decisions. Shah is also the Chief Behavioural Scientist at the Creative Destruction Lab, a nonprofit organization helping deep tech companies innovate and scale in ways that can impact broader society.
Schedule
From Lab to Market: Turning Academic Innovation into Commercial Success
Turning innovative research into viable products requires bridging the gap between discovery and scalable deeptech solutions. This session covers the challenges of bringing academic breakthroughs to market, securing funding, and navigating the commercialization process.