Avni Shah
Associate Professor of Marketing
University of Toronto
Avni Shah is an Associate Professor of Marketing at the University of Toronto, with appointments at the Rotman School of Management and Munk School of Global Affairs. Her research examines consumer financial decision making, focusing on the psychology of spending, saving, and investing decisions. Shah is also the Chief Behavioural Scientist at the Creative Destruction Lab, a nonprofit organization helping deep tech companies innovate and scale in ways that can impact broader society.