aaniin retail inc.
aaniin retail inc. is well on its way to establishing itself as a prominent name in Canada as the nation’s First 100% Indigenous owned Department Store. However, this enterprise is more than a retailer. Founded by an anishinaabe entrepreneur who embarked on their journey with an Indigenous streetwear brand, Aaniin emerged from a firsthand understanding of the challenges often faced by Indigenous business owners. It was created to dismantle these barriers and create a thriving and interconnected community. Aaniin isn’t just a retailer; it’s a launchpad for the aspirations of its vendors. aaniin means hello in Ojibwe and each of their apparel and designs showcase syllabics as the main design focus. Each garment has a QR code to pass on the conversation to anyone who wants to learn!
Reclaiming the Indigenous Economy Through Fashion and Commerce
Join Anishinaabe founder of aaniin retail, Chelsee Pettit, as she walks us through the journey of her start up brand to show how building community, preserving language and connecting with customers is helping drive collaboration with businesses from across Turtle Island.