Iara Rios

Strategist, Media and Content Tech

Iara Rios is a media and content technology executive who is passionate about creating a positive impact on content consumers through media and technology that has been intentionally designed with their wellbeing in mind. Having most recently moved into media-based mental health technology, her background includes various content strategy and operations roles at TikTok, managing media-based products, and co-founding a media-tech startup focused on delivering positive news to consumers through AI.


thursday – 01:55pm Creator Summit

Time Icon 20 mins

Location Icon St. Lawrence Centre for the Arts - Jane Mallett Theatre

Hacking the Creator Economy: Crafting Lasting Impact Through Influencer Collaboration

Join us as we unveil the strategies and secrets behind “Hacking the Creator Economy.” Discover how brands can forge authentic partnerships with influencers to create enduring marketing campaigns that resonate deeply with their target audience. Learn how to navigate the dynamic landscape of influencer marketing, turning short-lived trends into lasting impacts. Join the revolution and empower your brand to thrive in the creator-driven era.