Pam Snively

Chief Data & Trust Officer


Pamela Snively is the Chief Data & Trust Officer at TELUS. She leads the team responsible for privacy governance and data ethics, along with data management and a number of compliance functions. Pam approaches overall data governance through the lens of customer trust, leveraging TELUS’ Customers First principle to drive the organization’s commitment to privacy and data ethics. She participates in a number of national and international think-tanks and governance bodies related to privacy and data governance, including serving as a board member for the Information Accountability Foundation and the Privacy and Data Advisory Committee for the Canadian Marketing Association. Pam actively encourages other organizations to join her in her mission to earn and elevate consumer trust in our digital ecosystem.


wednesday – 02:55pm Future Societies

Time Icon 20 mins

Location Icon St. Lawrence Centre for the Arts - Bluma Appel Theatre

From Trust to Transformation: Developing a Data Culture for Innovation

In this informative session, hear about the ROI on building a data culture founded on sustainable data strategies and find out how to do it from Canada’s leading experts at TELUS. While technological tools and innovative applications may capture the spotlight in organizational technology strategy especially in this age of GenAI, it is ultimately people who determine success. Developing an organizational data culture is of utmost importance: enabling teams to embrace technology and make better decisions faster. It also fosters collaboration among business units and trust with customers and shareholders.