Amber Mac
President
AmberMac Media
Amber Mac is President of AmberMac Media, Inc., an award-winning content development agency, an award-winning podcaster (This Is Mining and The AI Effect), and a bestselling author. She is also the co-host of the award-winning emerging technology radio show and podcast #TheFeed on SiriusXM. In 2024, Amber was named as one of DMZ’s Women of the Year for her work driving innovation and progress in the tech industry.
Schedule
20 mins
Meridian Hall - Main Stage
CANAD-AI: A Conversation with Minister François-Philippe Champagne
With the Government of Canada’s investment of $2.4B Canada has established itself as a global leader in AI research, driven by early government investment in innovation. In this exclusive interview, Minister Champagne discusses how the government plans to advance this leadership, focusing on AI’s potential to transform industries, fuel economic growth, and strengthen Canada’s position in the global tech landscape.
50 mins
Meridian Hall - Castle Point Numa Lounge
From Ideation to Innovation: How AI is Empowering Today’s Creative Community
It has been said that artificial intelligence (AI) can serve as a springboard for creativity – it can help artists generate new ideas, refine their craft, and enhance creative processes. Join LG Canada, moderator Amber Mac, and a panel of industry experts as they explore this topic, sharing practical applications and insights on how AI is transforming the creative landscape and empowering artists, entrepreneurs, and innovators to push new boundaries.
120 mins
Meridian Hall - Main Stage
Elevate Festival Opening Night
It all starts here! Elevate Festival 2024 kicks off Opening Night, presented by TD. Join us for an intimate evening of curated speakers and performances from today’s top thought leaders as we bring you to the forefront of Canada’s tech and innovation industries.
Hosted by Amber Mac, Opening Night features…
A kickoff performance from gold medalist breakdancer Phil Wizard.
Mayor Olivia Chow shares her vision for the future of Toronto’s tech & innovation industries.
TD’s Rizwan Khalfan joins Signal AI’s Mara Lederman and Radical Ventures’ Jordan Jacobs for a look at how organizations can leverage the collective strengths of their ecosystems to drive breakthrough innovation.
Mastercard’s Jennifer Sloan hosts a live hack of Arlene Dickinson by ethical hacker Rachel Tobac.
Chris Hadfield and Harley Finkelstein go deep on the state of Canadian innovation.
and a few surprises along the way…
5 mins
Meridian Hall - Main Stage
Main Stage Day 2 Kick-Off
Continue your Elevate journey here! We’re kicking off Day 2 with Amber Mac and another full slate of the biggest leaders in tech and innovation.
5 mins
Meridian Hall - Main Stage
Main Stage Day 1 Kick-Off
It all starts here! Kick off the day with Amber Mac and get ready to be taken to the forefront of Canadian tech and innovation.