Jeanne Vetter

Head of Business Development, North America

Riot Games

Jeanne serves as the Head of Business Development for North American Esports at Riot Games. She joined Riot Games in 2019. Her key responsibilities revolve around forging and nurturing long-term partnerships with brands that align with Riot Games’ vision and values. These partnerships can include sponsorships, collaborations, and other cooperative ventures that span across esports, entertainment and games.

Prior to her tenure at Riot, she served as Director of Corporate Partnerships at Fox Sports, leading partnership efforts for the University of Southern California (USC) Athletic Department. She developed partnerships across all of USC’s 21 sports including the Los Angeles Memorial Coliseum Renovation.
Vetter is a graduate of the University of Southern California. She was Team Captain of the Women’s Varsity Volleyball Team.
She is an active member of Women in Sports and Events (WISE). Vetter resides in Los Angeles.


thursday – 11:25am Game On

Time Icon 25 mins

Location Icon St. Lawrence Centre for the Arts - Jane Mallett Theatre

Forging Legends: The Future of Esports at Riot Games

In the rapidly evolving landscape of sports and entertainment, the world of esports stands as a shining beacon of innovation, captivating the hearts and minds of millions of enthusiasts worldwide. At Riot Games, we are on a mission to create not just champions, but legends within this dynamic ecosystem. With a growing audience that is young, connected, social, deeply engaged in gaming, and voraciously consuming gaming content on streaming platforms, we find ourselves at the forefront of an esports revolution.