Director, Sponsorships, North America
Joyce Hui is Director, Sponsorships for Mastercard across North America, leading Canada sponsorships, and culinary, entertainment and esports sponsorships for the U.S.
Her focus is on driving brand and customer affinity through sponsorships, strong partner relationships, and delivering brand differentiation by creating once-in-a-lifetime, multi-sensory Priceless experiences for cardholders.
Joyce is an active member of Mastercard’s Employee Advisory Council to help establish best practices related to inclusion and diverse representation in marketing and communications initiatives. She is also a two-time participant in the Racial Justice Virtual Pro Bono Program, born out of Mastercard’s In Solidarity initiative to combat racism and advance inclusion inside and outside its walls.
Joyce has an Honors Bachelor of Arts in Information and Media Studies and Writing Certificate from Western University. She holds a Certificate in Advertising and Media from the Canadian Marketing Association.
Forging Legends: The Future of Esports at Riot Games
In the rapidly evolving landscape of sports and entertainment, the world of esports stands as a shining beacon of innovation, captivating the hearts and minds of millions of enthusiasts worldwide. At Riot Games, we are on a mission to create not just champions, but legends within this dynamic ecosystem. With a growing audience that is young, connected, social, deeply engaged in gaming, and voraciously consuming gaming content on streaming platforms, we find ourselves at the forefront of an esports revolution.