Kristen Butler

Head of Performance Search

Google Canada

Kristen is the Head of Performance Search for Google Canada; leading strategy and activation for Search, SA360 & Performance solutions.

Kristen has over 15 years of brand & performance digital marketing experience. She has closely partnered with Canadian automotive OEMs, B2B & Fintech companies and Global e-commerce retailers to drive business growth through full-funnel digital marketing solutions.

As an active advocate for diversity and inclusion, Kristen co-leads the Women@ Toronto Employee Resource Group and co-developed a Women in Leadership program to empower future female Google leaders. Kristen is a passionate mentor and coach; lifting professionals at Google and at partner organizations such as PwC through their Women in Leadership (WiL) program.


thursday – 02:30pm Women in Tech

Time Icon 60 mins

Location Icon Meridian Hall - Upper Mezzanine

Setbacks to Success

A session embracing setbacks as stepping stones to success. In this judgment-free zone, we’ll explore the journey of failures and how they pave the way for growth and achievement. Join us as we learn from real-life stories of resilience and perseverance, where individuals turned their mistakes into beautiful opportunities.