Top Creator Lead
Maria Cortellucci is the Top Creator lead at YouTube Canada, where she works closely with some of the most successful YouTube creators on the planet. As part of her role, she develops programming, strategic plans and business development opportunities to to support Canada’s rich digital creator ecosystem. Maria is currently part of the leadership team for CNCPT, a creative incubator created by YouTube and HXOUSE to support emerging and aspiring digital creators in Canada. Prior to this, Maria led external and internal communications for YouTube in Canada.
The Life-Cycle of a Digital Creator
The creator economy is growing and there are now more platforms, formats and opportunities for creators to build a thriving business online. In fact, creators are the new generation of startups and small businesses, as they explore different content and growth strategies, and new ways to connect with audiences and earn revenue. This panel will connect with popular digital creators at different phases in their career, as they discuss the challenges and opportunities in their respective journey as a content creator.