Vice President & Country Managing Director
Sabrina is VP & Country Managing Director for Google in Canada. She leads Google Canada’s Advertising business in Canada, and is passionate about delivering business impact in the age of digital transformation and artificial intelligence.
As digitization accelerates, Sabrina’s focus is to help Canadian businesses thrive in the global digital economy and for all Canadians to grow digital skills. In 2021, Google Search, Google Play, YouTube, Google Cloud and Google Advertising tools helped provide $37 billion in economic activity for 1.9 million Canadian businesses, nonprofits, publishers, creators and developers.
Sabrina’s experience spans 28 years of leadership globally at Google, Procter & Gamble Italy, Reckitt Benckiser UK, Ask Jeeves UK & Ireland and mobile start up Incirco.
Sabrina is a member of the Business Council of Canada, serves on the boards of Definity Financial Corporation, Catalyst Canada & Rumie.
Sabrina was recognized as one of the Globe and Mail’s Best Executives of 2022, Woman of the Year by ‘Women in Communications and Technology’ (WCT) in 2020, one of Canada’s WXN top 100 most powerful women in 2015 and WCT Diversity Champion in 2014.
A New Era: What Leaders Need to Know
The technology industry has undergone many changes in the last few years but what does this mean for you and your business? Hear from industry leaders as they dive into the challenges and opportunities at hand. As we look into the next decade, Sabrina and Amber will discuss what’s next for businesses in Canada and how Canada is uniquely positioned to be at the forefront of this transformational journey.