Esports Lead, North America
MKTG Sports and Entertainment
Alex Li is a subject matter expert on esports and gaming, leading a dedicated Esports division at MKTG Sports and Entertainment, SBJ’s “Best in Agency Creativity and Innovation” in 2023. In his role, he has helped brands in North America like Intuit and Subway create bespoke strategies to successfully engage gaming and esports fans. Most recently, in early 2023, he was central in executing a landmark partnership between Subway and 100 Thieves.