Alex Li
Esports Lead, North America
MKTG Sports and Entertainment
Alex Li is a subject matter expert on esports and gaming, leading a dedicated Esports division at MKTG Sports and Entertainment, SBJ’s “Best in Agency Creativity and Innovation” in 2023. In his role, he has helped brands in North America like Intuit and Subway create bespoke strategies to successfully engage gaming and esports fans. Most recently, in early 2023, he was central in executing a landmark partnership between Subway and 100 Thieves.
Schedule
20 mins
St. Lawrence Centre for the Arts - Jane Mallett Theatre
Game Changers: Unveiling the Synergy Between Corporations and Esports Teams
Dive into the thrilling world of esports and explore the symbiotic relationship between corporations and esports teams. This talk will unravel the intricacies of sponsoring esports teams, from initiation to execution, shedding light on the benefits for corporations in this booming industry. Whether you’re a corporation seeking to venture into esports or an esports enthusiast curious about the business behind the games, this session promises invaluable insights into the business of esports sponsorships.
