Alex Li

Esports Lead, North America

MKTG Sports and Entertainment

Alex Li is a subject matter expert on esports and gaming, leading a dedicated Esports division at MKTG Sports and Entertainment, SBJ’s “Best in Agency Creativity and Innovation” in 2023. In his role, he has helped brands in North America like Intuit and Subway create bespoke strategies to successfully engage gaming and esports fans. Most recently, in early 2023, he was central in executing a landmark partnership between Subway and 100 Thieves.


thursday – 11:05am Game On

Time Icon 20 mins

Location Icon St. Lawrence Centre for the Arts - Jane Mallett Theatre

Game Changers: Unveiling the Synergy Between Corporations and Esports Teams

Dive into the thrilling world of esports and explore the symbiotic relationship between corporations and esports teams. This talk will unravel the intricacies of sponsoring esports teams, from initiation to execution, shedding light on the benefits for corporations in this booming industry. Whether you’re a corporation seeking to venture into esports or an esports enthusiast curious about the business behind the games, this session promises invaluable insights into the business of esports sponsorships.