Daisy Qin

Strategy Director, Content

FCB Canada

Daisy is an international award-winning strategist (including Cannes Lions, Clios, WARC Awards and more). She’s worked on some really fun brands spanning a variety of industries, such as PlayStation, BMO, Honda, Diageo and Expedia. Daisy enjoys taking creative and innovative approaches to solving challenges.


wednesday – 01:35pm Future Societies

Time Icon 20 mins

Location Icon St. Lawrence Centre for the Arts - Bluma Appel Theatre

Navigating the Future of Advertising: Building Trust and Shopability

In this session, our expert panelists will explore the future of advertising, focusing on redefining the customer experience, building trust, and optimizing shopability. Learn how to democratize advertising by tailoring content to individual preferences and needs, enhancing user engagement and making shopping experiences more seamless. We will also explore the nuances of audience targeting, and the evolving role of influencers in shaping brand narratives. Join us as we redefine advertising’s future—one click, one customer, one trust-building moment at a time!