Strategy Director, Content
Daisy is an international award-winning strategist (including Cannes Lions, Clios, WARC Awards and more). She’s worked on some really fun brands spanning a variety of industries, such as PlayStation, BMO, Honda, Diageo and Expedia. Daisy enjoys taking creative and innovative approaches to solving challenges.
Navigating the Future of Advertising: Building Trust and Shopability
In this session, our expert panelists will explore the future of advertising, focusing on redefining the customer experience, building trust, and optimizing shopability. Learn how to democratize advertising by tailoring content to individual preferences and needs, enhancing user engagement and making shopping experiences more seamless. We will also explore the nuances of audience targeting, and the evolving role of influencers in shaping brand narratives. Join us as we redefine advertising’s future—one click, one customer, one trust-building moment at a time!